Alpha builds contractor marketing for GCs juggling multiple service lines — helping the right project types find the business and the wrong ones filter themselves out early.
Target: first approved lead path in 7 days · One accountable team · Your data stays yours
Trade-specific messaging reduces lead leaks by matching the buyer's real intent instead of sending every general contractor prospect to one generic contact page.
Which project types and sizes the GC takes onProof of completed comparable projectsLicensing, insurance, and process credibilityA clear first step for a serious project inquirySignals about timeline and current capacityConfidence the GC communicates through a long projectThe page explains the service, shows trust proof, makes calling easy, asks useful intake questions, and carries source context into follow-up.
Service-line pages that separate project types cleanlyProject proof organized by category and scopeQualification intake that protects estimating timeTracked calls and forms with source tagsOpen-bid and open-quote follow-up visibilityReporting from inquiry to signed contractLocal search depth, proof, review capture, tap-to-call behavior, and growth-audit conversion — with clear, accurate claims.
Use the direct Alpha number to start with your trade, service area, average job value, and the part of the lead path that keeps breaking. We will map the highest-value fix first.
A GC’s biggest marketing risk is blur — being the company that does everything and stands for nothing in local search. Separate service-line pages with their own proof let each project type rank and convert on its own.
Intake questions confirm project type, budget conversation readiness, location, and timing before an estimate visit is booked, so estimating hours go to real projects.
No. Alpha builds and connects the marketing and response system. Lead volume, signed jobs, revenue, and advertising return depend on the market, budget, offer, and sales work.
Use your real monthly inquiries, estimates, wins, and average job value. Then call Alpha and walk through the largest visible leak.